Jeffrey Loffel - BScOptom
Jeffrey graduated in Optometry in 1992 at the University of Melbourne and has been working with us since 1995.
Jeff is also qualified as a Behavioural Optometrist, concentrating on the visual skills required to achieve effective visual
performance in the classroom, workplace, sport or other lifestyle pursuits. He also specialises in contact lens fitting and low vision management.
Adam Fortune – Principal and Practice Manager
Adam entered the optical industry in 2003 and is the son of our business founder Graeme Fortune. As a qualified Optical Dispenser, Adam brings a wealth of training, experience and dedication to the family business.